There are a growing number of official betting deals and partnerships in the sports betting sector. They provide a platform for industry leaders to work together to expand their market presence. These deals range from small one-off collaborations to massive portfolios of relationships. One such example is DraftKings, which has partnered with many of the largest sports leagues and teams, and has strengthened its presence in several states.
The NFL is the latest major sports league to make an official betting partnership. In April, the league announced a series of partnerships with betting operators, which will infuse betting content into its broadcasts and on the field experience. The NFL anticipates that official sports betting will generate $270 million in revenue this year. The NFL can also sign data-sharing deals with other sportsbooks, so that they can be included in the NFL’s official betting database.
The Detroit Tigers have also partnered with PointsBet, becoming the first MLB team to do so. As an Authorized Gaming Operator, PointsBet will have the right to use official data, marks, and logos. The deal will also allow the company to integrate its sports-betting content with NBC Sports, which broadcasts various MLB games.
In addition to these major partnerships, the PGA TOUR and FanDuel also announced a three-year extension of their agreement. The two companies will continue to develop odds-based content for fans. They will use the PGA TOUR’s marks and advertisements within its media. Both companies will also distribute highlights of PGA Tour events to fans who place wagers.