The NFL has announced that it has partnered with three sportsbooks to offer official betting. These partners will gain access to official league data and can use that information to promote their relationship with the league, as well as tie their own brand to game statistics. The five-year deal will pay the NFL nearly $1 billion, but the league has the right to opt out after three years. While the NFL will continue to monitor the partnership, it will likely continue to grow.
Caesars Sportsbook will be the official sports betting partner of the Indianapolis 500, providing fans with access to an elevated viewing experience, live entertainment and racing games. The partnership will also grant Caesars access to the Indianapolis Motor Speedway’s logos, social media channels and digital assets. In addition, the new partnership will provide IMS with access to exclusive speedway experiences through its Caesars Rewards loyalty program. As a result, fans can look forward to an exciting new racing experience this year!
In addition to providing official betting data, DraftKings will also offer its own branded fan experiences throughout the Memorial Tournament, which will elevate the golf experience for fans. Founded in 2006, betPARX has leveraged its experience and influence to become the official betting partner of the entire PGA Tour. This partnership will allow the company access to exclusive intellectual property and marks, including video highlights. However, there are many risks associated with betting on sports.